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Learn about the demographics of your target market through social media

By David McKinney 9 December, 2022 2 mins read

There are many options to learn more about the social media demographics in your target market. But the most important thing is to actually use the data. This article will address the social media profiles of Facebook, Twitter (and LinkedIn), Pinterest, Instagram, Snapchat and YouTube. Once you know the numbers for each platform, you can better understand the audience that each one represents. This will help determine the best strategies to reach these people. You should be familiar with the demographics of these social media platforms if you are looking to grow your company.

LinkedIn's demographics will help you determine your target audience. Over 675 million people use LinkedIn worldwide, nearly twice the US's total as June 2016. Although most users access LinkedIn from mobile devices, it also offers the ability to view its content on desktop computers as well as tablets and smartphones. As shown in the table below LinkedIn's user base tends to be older than its global average. The most popular demographic to use LinkedIn is the 35-year-olds.

Although Pinterest is dominated by female users, 40% are male sign-ups. The demographics of Pinterest users vary by country, but they are based on potential advertising reach data. There are also gender differences - self-service tools report data for either 'females' or unspecified users. The average age of Pinterest users is not known. Knowing who your users are is key to understanding their demographics.

Instagram

While Instagram's user base is rapidly growing, it is difficult to know the true demographics. In Australia, more than 10,000,000 users are registered and half the population has an account. 16.4% of users are male, and 56.9% of users are female. Instagram users are typically young with an average age of 25 years. In addition, the majority of users are female.

Snapchat

Those interested in the audience of Snapchat may be curious about the different age groups and penetration rates of the platform. Snapchat users are overwhelmingly teenagers, but it's interesting to see that younger people are also on the rise. Snapchat usage statistics reveal that over half of new Snapchat users are 13-18 years old. Furthermore, 48% are between 15 and 25, which is a remarkable number.

Reddit users: You're not the only one curious. Recent demographic surveys have shown that Reddit users are mostly male and young. Hispanics are three times more likely, in fact, to use Reddit then their Caucasian counterparts. Reddit users without a college degree are twice as likely as users with a high-school diploma to use the site. Reddit's audience is equally distributed across income levels with a slight rise for households below $75k.

FAQ

How will you make your money online in 2022

Many people have started working remotely because of the coronavirus virus pandemic. This will allow you to be more in control of your time and less likely to commute. But, not all jobs require you to be physically present. Here are some options to make money online, if you're looking to fulfill your dreams of being your boss.

1. Sell products

2. Become an Affiliate Marketer

3. Start a blog

4. Freelancer services

5. Create digital designs

6. Write articles

Do I need my domain name to create my website?

Before you launch your site, you need to register your domain.

Domain names cost around $9 per year. Domain names cost around $9 per year.

Affiliate marketing: How can I make money?

Affiliate marketing offers one of the best ways to make a living online. You don't even have to leave your house! Register for an affiliate program. Find a product you like, promote it, get paid when someone buys.

If you would like, you may also market multiple products simultaneously. Only promote products you have knowledge about.

How much are Amazon affiliates paid?

Amazon affiliate program pays commissions to its associates based on the amount of sales generated by links they place on other websites. You'll earn 10-20 percent of the sale price, typically around $10-$30.

The quantity of product sold determines the amount you earn. For example, 50 cents would be earned if someone buys $50 worth of product.

On average, affiliates earn between $100 and $200 per month.

Statistics

Instagram is the most popular channel, with 67% of brands using it. (shopify.com)
According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)
BigCommerce affiliate program , you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. (bigcommerce.com)
According to the Baymard Institute, 69.82% of shopping carts are abandoned. (shopify.com)
The latest stats show that 87% of marketers use email marketing to distribute content. (shopify.com)

21 Successful Co-Branding Partnerships (and Why They're So Effective).

How To

Top 10 Best Ways to Make Money Online, Offline, and at Home

You can sell your old stuff online through Amazon or eBay, Craigslist, and other sites.
You can become an affiliate marketer for a product you love.
You can start a blog to make money through advertising.
Make a website and start selling products.
Find help in a community forum.
Do surveys online and get paid in cash.
You can become a virtual assistant.
Freelancers can offer their services.
Write about the topics that are most interesting to you.
Work part-time jobs.

There are many opportunities to make money online. You just need to discover what works best for YOU.